BI WORLDWIDE India Deepens Commitment to Indian Sports Talent Through Extended Partnership with GoSports Foundation

Bengaluru, India, December 24, 2025: BI WORLDWIDE India has reaffirmed its commitment to empowering India’s emerging sports talent by extending support to two flagship programs of the GoSports Foundation — the Rahul Dravid Athlete Mentorship Program (RDAMP) and the GoSports LongTerm Athlete Development Program (GLTADP). As part of this continued engagement, BI WORLDWIDE India will support GLTADP for a second consecutive cycle from FY 2025–26 to FY 2027–28. The organisation’s support for RDAMP, which began in FY 2023–24, has also been extended through to FY 2027–28.

For young athletes, the path to excellence begins with long-term, structured support. Since FY 2020–21, BI WORLDWIDE India has been supporting GoSports Long Term Athlete Development Program through its CSR efforts, helping athletes grow from early talent to elite performance. The program takes a holistic approach to athlete development providing access to expert coaching, nutrition, physiotherapy, mental conditioning and international exposure —laying a strong foundation for Olympic success.

Currently, the program supports a cohort of 16 athletes across 10 sports. All have represented India internationally and performed strongly at national competitions, collectively earning 67 medals in the last fiscal year. This success reflects a long-standing partnership built on a shared belief in the power of sport to drive meaningful impact.

Earlier this year, BI WORLDWIDE India came on board as a partner to the Rahul Dravid Athlete Mentorship Program for a three-year term. The program includes mentorship from cricket legend Rahul Dravid and supports a cohort of 12 elite athletes across 7 sports — including 7 Olympians and 3 Arjuna Awardees.

Both provide high-performance support to elite athletes preparing for marquee events like the LA 2028 and Brisbane 2032 Olympics. Along with financial aid, the programs offer access to world-class sports science, physiotherapy, mental conditioning, strength training, equipment, travel support, and ongoing guidance from core teams — including coaches, nutritionists, and physiotherapists — to help athletes sustain peak performance. This continued engagement reflects BI WORLDWIDE India’s long-term commitment to Indian sport and enabling athletes to shine on the world stage.

Commenting on the partnership, Siddharth Reddy, CEO & MD, BI WORLDWIDE India, stated, “Sport cultivates the mindset of resilience, discipline, and excellence — values that mirror the high-performance culture we help build for our clients. Our partnership with GoSports Foundation reflects this shared purpose. We’re proud to support programs that not only empower athletes but also inspire the kind of sustained performance we believe drives long-term success.”

Nandan Kamath, Managing Trustee, GoSports Foundation, added, “Our journey with BI WORLDWIDE India began in 2014, enabling us to become catalysts in Indian sport. Now, as we celebrate a decade of partnership—including five years of CSR-driven support towards the GoSports Long Term Athlete Development Program—and embark on another Program for elite athletes, our partnership continues to grow stronger. We are grateful to have a partner like BI WORLDWIDE India that truly believes in the vision and impact of sport in nation-building.“

About BI WORLDWIDE India

BI WORLDWIDE is a global leader and India’s foremost in delivering measurable loyalty and engagement solutions. The organisation partners with Fortune 500 and leading multinational brands to drive sustained engagement among employees, channel partners, and customers. Its solutions span employee engagement, sales and channel effectiveness, and customer engagement.

Learn more at www.biworldwide.com/en-in and follow BI WORLDWIDE India on LinkedIn and Instagram

About GoSports Foundation

Founded in 2008, GoSports Foundation is a national-award winning not-for-profit organization dedicated to nurturing Indian sporting excellence across disciplines, genders, age groups, and geographies. The organisation currently supports over 200 athletes who aspire to represent India on the global stage, multiple academies, coaches and sports organisations through its CSR-supported programs. Over 24 Olympians, 35 Paralympians and 16 Paralympic medallists have been supported by GoSports Foundation’s programs.

Learn more about GoSports Foundation on LinkedIn, X, Facebook and Instagram 

BI WORLDWIDE India is Great Place to Work^® Certified, Fourth Time in a Row

Bengaluru, India, April 23, 2025: BI WORLDWIDE, a global leader and India’s foremost in providing tech-enabled, measurable loyalty and engagement solutions, inspired by behavioural science, has earned the Great Place To Work® Certification, fourth time in a row. The recognition comes for the period of February 2025 to February 2026, under the mid-size organisations (less than 500 employees) category, and underscores BI WORLDWIDE’s unwavering commitment to creating an employee-first culture, year after year.

Year-on-Year Excellence in Employee Experience

BI WORLDWIDE has been raising the bar high with consistently improving scores year-on-year in the Great Place to Work® survey. This year, 83% of employees have called the organisation a Great Place To Work®, along with high levels of employee satisfaction scores in – ‘Confidence in Executive Leadership & Management’, ‘Safety & Inclusivity’, ‘Onboarding Experience’, ‘Learning & Development’, ‘Fun & Celebrations’, ‘Care for People’ and ‘Proud to Work at BI WORLDWIDE’. These results are a testament to the organisation’s unique employee value proposition (EVP): ‘Grow and have fun in a culture of innovation and trust’.

Elated by the acknowledgment, Siddharth Reddy, CEO & Managing Director, BI WORLDWIDE India remarked, “At BI WORLDWIDE, we transform inspiration into real business results. Our greatest strength lies in our associates, who partner with our clients to drive measurable outcomes. We are immensely proud of the Great Place To Work® Certification, a testament to our commitment to fostering a top-tier workplace, aligned with our core values. We celebrate this milestone by continuing to invest in a future-focused workforce, enhancing customer excellence, driving meaningful business impact, and strengthening our global leadership in loyalty and engagement”. The certification marks BI WORLDWIDE India’s excellence across the 5 dimensions of GPTW®’s pioneering Trust Model^©: Fairness, Credibility, Respect, Pride and Camaraderie, serving as the global benchmark to assess employee experience.

Vijaya Ganugapati, Director (People & Culture – HR), BI WORLDWIDE India stated, “As a global leader in the business of engagement, we are focused on creating a workplace, where inspiration, inclusivity and innovation aren’t just values—they’re our competitive edge. Our gratitude goes to our associates, clients and partners for their constant trust and confidence in us. While deeply humbled by this achievement, we have set our sights high on establishing BI WORLDWIDE India as an exemplary employer of choice for top industry talent.”

About Great Place to Work^®

Great Place to Work® is a global authority on creating, sustaining and recognising great workplaces, characterised by High-Trust, High-Performance Culture. Since 1992, they have surveyed more than 100 million employees worldwide and leveraged deep insights to define what makes a great workplace: trust. They lead the industry with a rigorous, data-based model for quantifying employee experience: the Great Place To Work® Trust Model^©. Business leaders, top research institutions and the public, all consider the Great Place To Work® Trust Model^© as a definitive standard of what it means to be a great workplace.

BI WORLDWIDE India is Great Place to Work® Certified, Third Time in a Row

A global leader and India’s foremost in providing tech-enabled, behavioural science-led loyalty and engagement solutions, BI WORLDWIDE India is proud to have earned the prestigious Great Place to Work^® Certification, third time in a row. The recognition reflects our unwavering dedication to championing an employee-centric culture, year after year – where we integrate inspiration, innovation, inclusivity, recognition, celebration and more.

The GPTW^® certification captures employees’ first-hand experience of working at an organisation. We’re delighted to witness a consistent, year-on-year rise in our score, with the needle moving from 79% in 2023-24 to 82% in 2024-25. This is a testimony to how we’re truly knocking it out of the park, owing to our EVP – grow and have fun in a culture of innovation and trust.

Elated at the acknowledgement, Sukesh Jain, CEO, BI WORLDWIDE India, remarked, “At BI WORLDWIDE, we believe in turning inspiration into business results. Our strength comes from our associates who partner with our customers to motivate people to change their behaviour and produce measurable results. We are very proud of the Great Place to Work® Certification, which reinforces our standing to champion the best-in-class work culture for our associates, aligned to our values. We will continue investing in our people to take our customer excellence, concerted CSR initiatives, incredible impact, and global leadership in loyalty and engagement to the next level.”

The recognition affirms how BI WORLDWIDE India is emerging as an exemplary employer of choice, ranking high on the 5 dimensions of GPTW®’s pioneering Trust Index^© framework – Fairness, Credibility, Respect, Pride and Camaraderie. Excellence across these 5 dimensions make us a people-first workplace, with a High-Trust, High-Performance Culture, under the mid-size organisations (less than 500 employees) category.

Vijaya Ganugapati, Director (People & Culture – HR), BI WORLDWIDE India, on receiving the accolade stated, “The recognition spotlights how the passion of our people matches the organisational culture and action on business fronts. For us to transform and evolve as a global inspiration leader, and be among the best workplaces in the world, it is critical that we deliver an inspiring experience across all levels of the organisation. I extend my heartfelt gratitude to our associates, clients and partners for their constant trust and support. We look forward to sustaining this momentum and reaching bigger milestones together, in the times to come.”

About Great Place to Work^®:

Great Place to Work^® is the global authority on workplace culture, committed to a mission of helping every place become a great place to work for all. Since 1992, they have surveyed more than 100 million employees worldwide and leveraged those deep insights to define what makes a great workplace: trust. They lead the industry with a unique, rigorous, data-based model for quantifying employee experience: ‘The Great Place To Work Trust Model’. Business leaders, top research institutions, and the public, all consider the Great Place To Work^® Trust Model as a global definitive standard of what it means to be a great workplace.

BI WORLDWIDE India Lifts Gold Dragon for an Influencer Loyalty Marketing Campaign

Bengaluru (Karnataka) [India], March 5 2024: BI WORLDWIDE (BIW) India, a global leader and India’s foremost in delivering measurable loyalty and engagement solutions, inspired by applied behavioural science, achieves another impressive milestone win at the prestigious Dragons of Asia Awards 2023, in Kuala Lumpur, Malaysia. Recognising exceptional marketing communication in the APAC region, the Dragons of Asia (DOA) Awards involve a stringent selection process, with over 250 experts from 35 countries evaluating campaigns from top brands. In this competitive arena, BIW India’s Gold Dragon award in the ‘Best Business to Business or Trade Marketing Campaign of 2023’ category is a testament to its brand purpose of inspiring people and delivering results.

Previously, BI WORLDWIDE India has been lauded and recognised for innovative and results-driven loyalty and engagement programs for clients across industries. This year, the organisation proudly added the coveted Gold Dragon Award to its hall of fame, for the ‘Shell Share Advantage Program’ in partnership with Shell Lubricants India. BIW India not only upheld its winning streak of 7 years at the DOA Awards this year but also reached new heights by clinching the Gold Dragon Award.

BI WORLDWIDE India has been managing an app-based influencer loyalty program for Shell since a few years. The data-driven and personalised program incentivise mechanics to purchase Shell’s products, which in turn drives the brand’s tertiary sales. Building on the initial success, BIW India raised the bar several notches higher this year, enabling Shell to achieve a remarkable 1.2X surge in tertiary sales and a 97% overall program satisfaction score. The comprehensive engagement strategy provided a unique blend of omnichannel communication, exciting rewards, thorough product training, and community-building initiatives, making for a well-rounded influencer loyalty program.

Mr. Sukesh Jain, CEO of BIW India, remarked, “We are elated to receive the Gold Dragon Award at the Dragons of Asia Awards. The consistent recognition for the program is a powerful affirmation of our collaborative partnership with Shell. At BI WORLDWIDE India, we combine behavioural economics with data-driven strategies, and this unique blend of science, data, and creativity keeps us at the forefront of the loyalty and engagement industry. Our focus is on achieving our clients’ business goals and consistently delivering measurable results. We are excited to continue our journey of growth, alongside our valued clients, further fuelling their success.”

Amit Ghugre, Chief Marketing Officer at Shell Lubricants India, commented, “The success of the Shell Share Advantage Program has allowed us to forge exceptionally meaningful connections with the close-knit mechanic community, resulting in positive business outcomes. The program has also helped us in expanding our reach, accelerating sales and sustaining a robust network of loyal channel partners. By bringing in their domain expertise, BIW India has made it possible for us to develop thought leadership and data analytics capabilities. We look forward to scaling new heights of success together in the future”.

BIW India is associated with leading global brands across industries, to effectively manage their channel loyalty programs for dealers, distributors, retailers, and influencers, resulting in higher engagement levels and positive ROI.

About BI WORLDWIDE India

BI WORLDWIDE is a global leader and India’s foremost in providing tech-enabled loyalty and engagement solutions, for driving and sustaining engagement with employees, channel partners, customers and salesforce. The organisation provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, & Customer Engagement, catering to Top Fortune 500 brands and blue-chip multinational organisations, with a focus on these specific areas:
 
1. Employee Engagement and Motivation: Employee Rewards and Recognition, Service Anniversary Awards, Referral Programs, Wellness Programs, and Safety Programs
2. Sales and Channel Effectiveness: Sales Incentives, Distributor/Reseller Reward Programs, Reward Fulfilment, Communications, and Analytics
3. Loyalty Marketing: Loyalty Marketing Program, Interactive Promotions, Branded Merchandise, and Privileges Program
4. Coalition Marketing: Coalitions of multiple brands in one loyalty program to increase engagement and retention
5. Learning Solutions: Learning Management Solutions, Learning Experience Platforms, Learning Content Authoring, and Learning Content Management
6. Rewards & Experiences Marketplace: Merchandise, Experiences, DIY Travel, Brand Merchandise, Participant Experience Centre, and End to End Fulfilment.

Learn more at on LinkedIn, X, Facebook and Instagram.

This news is available on Business Standard.

BI WORLDWIDE India and KANTAR Unveil a First-of-its-kind Channel Partners Engagement Research in India

New Delhi [India], March 23 (ANI/BusinessWire India): BI WORLDWIDE, a global leader in loyalty and engagement solutions, conducted the first-of-its-kind research, in association with KANTAR, the world’s leading marketing data and analytics company, to analyse what inspires, engages, and motivates channel partners in India. The aim was to leverage insights from the research to create robust and reliable tools for brands to understand, measure, and strengthen their channel partner relationships.

BI WORLDWIDE and KANTAR are excited to unveil this unique and in-depth research at a virtual launch recently, along with inspiring loyalty and engagement domain leaders, market research consultants, and industry stalwarts. The research focuses on channel partners’ perspective, to highlight key drivers of channel partner engagement, impact of rewards on channel partners, research-based framework to measure engagement, and new-age channel partner communication preferences.

Speaking about the research, Siddharth Reddy, Managing Director, BI WORLDWIDE India stated, “BI WORLDWIDE India commissioned KANTAR to pioneer a first-ever, in-depth research in the loyalty marketing industry, conducted at this scale. The research brings focus on a holistic relationship between brands and channel partners. Together, we endeavoured to identify the factors that affect channel partner engagement and developed a framework that enables brands to measure and optimise engagement.”

Likewise, Biswapriya Bhattacharjee, Director, B2B & Technology, Insights Division, KANTAR India stated, “The research is truly one-of-its-kind and delves deep into channel partners’ mindset to understand what inspires and motivates them to give their best. Brands can design results-oriented channel loyalty programs when informed by insights from a methodical and scientific research. KANTAR is delighted to have partnered with BI WORLDWIDE India to bring together a plethora of such data-backed insights and perspectives on secrets to win over channel partners.”

Research Approach

Through in-depth interactions and scientific processes, the research analysed the behavioural patterns of 700+ channel partners across six prominent industries in India – Agriculture, Pharmaceuticals, Automotive, FMCG, Oil & Gas, and Building & Construction. Around 69% of these channel partners were distributors and retailers, while 31% were influencers, including skilled workers, such as electricians, plumbers, painters, mechanics, and daily wagers.

Commenting on the distinctive research, Sukesh Jain, CEO, BI WORLDWIDE India stated, “We manage channel loyalty programs for some of the leading global and Indian multi-national trade brands and provide them with proven and results oriented solutions. BI WORLDWIDE’s channel partners engagement research not only provides insights on strengthening brands and channel partners relationship but also helps clients and other brands to measure engagement through research-based model and solution framework. We believe in turning inspiration into real business results, and the outcomes of this in-depth research help cultivate meaningful, profitable and lasting channel partner relationships, driving larger market share and in turn consistent revenue growth for brands.”

Key Research Takeaways

The research uncovers key statistics and insights that brands should consider when designing and implementing their channel loyalty and engagement programs to drive better ROI:

• A staggering 78% of channel partners in India are not engaged.
• 8 key drivers of engagement influence a brand’s relationship with its channel partners – Operational Excellence, Rewards & Incentives, Recognition, Learning, Brand Affinity, Communication, Well-being, and Events.
• Focusing holistically on all the 8 drivers helps brands foster strong and profitable channel partner relationships.
• Brands can measure the strength of channel partner engagement, leveraging BI WORLDWIDE’s unique model, developed in consultation with KANTAR, called the Affection Matrix.
• Basis performance and preference, channel partners can be placed in 4 different quadrants of engagement of the Affection Matrix – Engaged, Trapped, Unattached and Vulnerable.
• A whopping 49% of channel partners feel ‘Trapped’ with the brands they work for i.e. they prefer the brand even though they are not satisfied with it.
• Brands can maximise channel partner engagement using BI WORLDWIDE and KANTAR’s jointly-developed, IBC (Invest, Build, and Consider) solution framework.
• 68% of channel partners are extremely satisfied with travel-based rewards, followed closely by luxury rewards at 66%, and business infrastructure-related rewards at 64%.
• A brand’s best bet is to invest in a strategic mix of rewards that covers the entire efficacy scale – transactional, functional, and aspirational – to amplify channel partners’ loyalty.
• 50% of channel partners prefer receiving business communication through app-based messaging platforms, such as WhatsApp and 50% use social media platforms, such as Facebook, Instagram, etc.
• Voice, Messengers, and Apps are the mediums to consider while developing channel partners’ communication strategies.

The research is a deep dive into channel partners’ expectations and equips brands with models to optimise their channel loyalty programs in a complex and layered market like India.

This news is available on Business Standard.

BI WORLDWIDE – Trendsetter In MICE Industry Of India

BI WORLDWIDE has emerged as one of the best employee engagement and channel loyalty solution providers in India, with a mission to put its engagement expertise to work for its customers. In a conversation with the Chief Executive Officer, BI Worldwide, Sukesh Jain explained how clients and the firm’s end consumers are at the center of solution methodology, which is driven by agile practices, custom solutions, and leveraging behavioural science, design thinking, and domain leadership.

Jain said, “A lot has changed in the last couple of years, from our lifestyle to the way we work and collaborate, how we do our business and manage client and other stakeholder relationships. Being an agile organisation, adapting to changing consumer behaviour has always been our priority and way of our innovative culture.” The firm co-creates solutions with its clients, partners, and associates to ensure value creation, business outcomes, and return on investment. Owing to its agile processes and program delivery methodologies, the firm has successfully enabled close to 100+ clients in India with various employee reward & recognition programs, sales and channel incentive solutions, and channel events.

“Looking at the diverse set of industries, clients, markets we are currently serving, and owing to dynamic market conditions – BI WORLDWIDE believes in designing and developing custom solutions to meet clients’ and their audiences’ expectations. One size fit all approach does not suffice the requirement of today’s fast changing business environment,” added Jain. Their 70+ years of expertise in loyalty and engagement domain enables the firm to create custom solutions in a cost-effective manner that produce results for their 300+ clients, and 8.6 million participants spread across 164 countries.

The company’s core strength lies in applying principles of behavioural science, design thinking tools & methodology and combining them with their domain research and thought leadership while creating value and ROI-based solutions for their clients. “Be it an all-employee recognition program launch or a way to reward top sales performers through travel incentives or driving engagement with dealers, and retailers.  Even to the extended channel audiences such as mechanics, painters, masons, electricians, plumbers, farmers, agents, and more through community meet-ups, partner events, etc. We build everything based on science, research, and our experience of almost 8 decades in the loyalty and engagement domain,” explains Jain.

BI WORLDWIDE is a global leader & India’s foremost in delivering measurable tech-enabled loyalty & engagement solutions inspired by applied behavioural science. The firm globally serves over 8.6 million participants and 300 clients (7 out of the top 10 fortune 500 companies) across 164 countries.  Their worldwide network of offices and partnerships not only gives the company unmatched local resources but also allows it to deliver culturally-relevant Rewards, Recognition & Incentive solutions no matter where its customers and its audiences are located.

BI WORLDWIDE’s Global Technology Solutions (GTS) division is a hub of 150+ young and dynamic technology experts working on developing and delivering world-class tech-enabled solutions. GTS enables the company to support India and all international client programs, development of new products, RPAs, AI and ML-based data analytics, and security compliances to protect customer and program data. “We recently moved to a brand-new office at Ascendas IT Park in Chennai, designed with a focus on driving collaboration, enabling design thinking, and delivering high-end solutions,” said Jain. The entire office is placed inside a certified green building ensuring a sustainable work environment.

This article is written by Sukesh Jain, CEO BI WORLWIDE India and is also available on BusinessWorld

BI WORLDWIDE India Celebrates its 6th Consecutive Win at the Dragons of Asia Awards, 2022

Bangalore (Karnataka) [India], December 6 2022 (ANI/Hunk Golden and Media): BI WORLDWIDE, a global leader and India’s foremost in delivering measurable tech-enabled loyalty and engagement solutions inspired by applied behavioural science, has once again emerged victorious at the recently concluded Dragons of Asia Awards, 2022 held in Kuala Lumpur, Malaysia.

The prestigious Dragons of Asia annual awards plays a pivotal role in recognising the best marketing communication campaigns across various sectors in the APAC region. Some of the top marketing and communications agencies and their campaigns for leading businesses in the APAC region, are recipients of these awards. In previous editions of these awards, BI WORLDWIDE India has bagged laurels across several sectors and categories for its stellar campaigns for clients such as Dalmia, TATA Motors, Bosch and Meritor. This year, maintaining its winning streak, BI WORLDWIDE India has won the coveted Black Dragon award in the category ‘Best Business to Business or Trade Marketing Campaign of 2022’, for its campaign “Shell Advantage Rewards or ShARe Program” for Shell Lubricants India.

BI WORLDWIDE runs a pan India app-based loyalty for Shell, for its mechanics to incentive them to purchase Shell Products, which in turn increases tertiary sales for Shell. BI WORLDWIDE India leveraged its unique capabilities in data analytics and behavioural economics principles to drive higher levels of engagement in Shell’s loyalty program, resulting in higher ROI. By implementing a multi-pronged communications strategy and expanding the scope of rewards from merely cash-based incentives to non-cash and experienced based rewards, BI WORLDWIDE India helped Shell achieve increased adoption of and traction on its app-based loyalty platform, and consequently a definitive boost in sales numbers and channel partner engagement.

Commenting on this momentous win, Mr. Sukesh Jain, CEO of BI WORLDWIDE India, said, “It’s fantastic to be recognised for our innovative solutions! BI WORLDWIDE India’s data-driven methodologies inspired by applied behavioural economics consistently deliver meaningful and measurable results for our clients, by increasing loyalty, engagement, and brand advocacy. This award has further strengthened our position as domain experts in conceptualising and implementing successful channel loyalty programs, and we look forward to growing with our clients and picking up more accolades in the future”. 

“We are pleased to be working with BI WORLDWIDE India and delighted to learn that the Shell Advantage Rewards Program campaign has bagged the Black Dragon. ShARe program has enabled us to engage more effectively with our mechanics community, which has resulted in positive business outcomes both in terms of sales and engagement. We are keen to explore more strategies with BI WORLDWIDE India to increase our market share and partner engagement in times to come”, said Amit Ghugre, Chief Marketing Officer- Shell Lubricants India.

BI WORLDWIDE India is associated with multiple leading global brands across sectors, to effectively manage their channel loyalty programs for various channel partner profiles, including dealers, distributors, retailers, and influencers, resulting in higher engagement levels and huge returns on investment for their clients.

About BI WORLDWIDE India

BI WORLDWIDE is a global leader and India’s foremost in providing technology-enabled loyalty and engagement solutions to its clients for creating and sustaining engagement with their employees, channel partners, and customers. The company provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, and Customer Engagement.

BI WORLDWIDE is a leading solutions provider in India catering to the top MNCs with a focus on these specific areas:
 
1. Employee Engagement and Motivation: Employee Rewards and Recognition, Service Anniversary Awards, Referral Programs, Wellness Programs, and Safety Programs
2. Sales and Channel Effectiveness: Sales Incentives, Distributor/Reseller Reward Programs, Reward Fulfilment, Communications, and Analytics
3. Loyalty Marketing: Loyalty Marketing Program, Interactive Promotions, Branded Merchandise, and Privileges Program
4. Coalition Marketing: Coalitions of multiple brands in one loyalty program to increase engagement and retention
5. Learning Solutions: Learning Management Solutions, Learning Experience Platforms, Learning Content Authoring, Learning Content Management
6. Rewards & Experiences Marketplace: Merchandise, Experiences, DIY Travel, Brand Merchandise, Participant Experience Centre, End to End Fulfilment.

Learn more on LinkedIn, Twitter, Facebook and Instagram.

BI WORLDWIDE India Shares New Perspectives and Trends in B2B Marketing

How is B2B marketing evolving in India? What role does applied behavioural science play in driving loyalty and engagement? And what are the latest trends shaping workforce management today?

In an exclusive interview with The Wise Marketer, Sukesh Jain, CEO of BI WORLDWIDE India, and Jason Mosakowski, VP International, shared their insights on the future of B2B engagement, workforce management challenges, and the latest research on channel loyalty.

The discussion covered:

• Emerging trends in the Indian B2B market and how engagement strategies are evolving
• Workforce management challenges and the role of behavioural science in navigating them
• New research on channel loyalty and how brands can optimise engagement programs

This interview, conducted by The Wise Marketer, explores how brands can leverage behavioural science, technology, and data-driven strategies to drive lasting impact.

This interview is also available on The Wise Marketer