{"id":7530,"date":"2026-01-27T14:34:04","date_gmt":"2026-01-27T20:34:04","guid":{"rendered":"https:\/\/www.biworldwide.com\/?p=7530"},"modified":"2026-02-03T09:43:50","modified_gmt":"2026-02-03T15:43:50","slug":"5-experiences-that-can-transform-your-incentive-program","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/our-work\/blog\/5-experiences-that-can-transform-your-incentive-program\/","title":{"rendered":"5 experiences that can transform your incentive program"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12.jpg\" class=\"biw-hero__bg-image\" alt=\"A person with curly hair and glasses intently looks at a screen; five orange star shapes are visible on the left side of the image.\" style=\"object-position: 71% 41%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12.jpg 1728w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12-300x104.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12-768x267.jpg 768w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Web-hero-image-Five-star-experience-WRuckes.KHanson.12-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\t5 experiences that can transform your incentive program\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Running sales contests requires planning, but once the program is announced, it\u2019s often energizing to watch what happens. Sales reps and managers rise to the occasion, spark friendly competition, and put in extra effort to earn the awards offered.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a aria-controls=\"modal-header-lead-gen\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\" href=\"#\">Let&#8217;s Talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tKari Hanson\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Senior Account Director, Life Sciences<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tWalt Ruckes\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Vice President, Client Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the authors<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>When a contest doesn\u2019t generate engagement or measurable business results, the issue is often the reward, not the effort. If your last contest didn\u2019t drive motivation, momentum, and impact on the bottom line, it may be time to rethink what you\u2019re offering winners.<\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Why are experiential rewards more motivating than<\/strong> <strong>traditional incentives?<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Humans are driven to excel when they are recognized and rewarded through memorable experiences: <strong>experiences they can talk about with friends and family<\/strong> and <strong>experiences they remember long after a contest wraps up.<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.biworldwide.com\/our-work\/blog\/the-new-rules-of-engagement-global-employee-inspiration-research-report\/\">The New Rules of Engagement<sup>\u00ae<\/sup><\/a><\/strong> survey reveals compelling reasons to run sales incentives or contests that reward experiences instead of traditional merchandise or cash. Experiences create emotional connection, elevate meaning, and reinforce the behaviors organizations want to see repeated.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>How do leaders design meaningful reward experiences at scale?<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Crafting engaging experiences as an individual leader can be challenging. Designing the right experience requires intentional planning from concept and inspiration to execution and delivery.<\/p>\n\n\n\n<p>To maximize impact, organizations should also leverage behavioral science principles when creating reward experiences. Concepts like re-consumption (reliving the experience) and sociability (sharing it with others) amplify the emotional value of the reward.<\/p>\n\n\n\n<p>These hedonic luxuries make people feel genuinely valued, attributing their success to both their own effort and the organization that recognized them.<\/p>\n\n\n\n<p>Ready to inspire your team with unforgettable experiences? Here are five experiential rewards that consistently earn five-star ratings from top performers.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Experience #1:<\/strong> <strong>Small team travel<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tSmall team travel works because shared experiences build stronger bonds and long-term collaboration.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Work hard as a team and celebrate achievements together. Small group travel programs bring teams of 10\u201312 people (and their guests) together outside the office, allowing them to form deeper connections and build loyalty through shared experiences.<\/p>\n\n\n\n<p>Team travel creates visible impact, delivers lifelong memories, and strengthens ongoing collaboration. Curated travel packages aligned to budget allow winning teams to select destinations and timing that fit their needs. Packages often include airfare, hotel accommodations, transportation, and activity options, supported by personalized travel services that ensure everyone feels like a winner.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Experience #2: Earn-and-learn rewards<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tLearning experiences motivate performance by investing in personal and professional growth.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Sometimes the most powerful reward is the opportunity to learn. Earn-and-learn experiences allow participants to use reward points for upskilling and reskilling opportunities, with access to thousands of courses taught by world-class instructors.<\/p>\n\n\n\n<p>Participants can study a foreign language, learn a musical instrument, focus on wellness for mind and body, or develop new professional capabilities, turning recognition into long-term value.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Experience #3: Curated shopping events<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tCurated shopping turns reward redemption into an immersive, high-energy experience.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>A curated shopping event can transform a hotel ballroom, nightclub, or even a professional sports locker room into a full-fledged shopping experience for top performers. These events can stand alone or be incorporated into larger meetings, such as a National Sales Meeting.<\/p>\n\n\n\n<p>Top performers receive customized award tokens that can be redeemed on-site for rewards across categories like tech and electronics, fashion and jewelry, travel and leisure, home furnishings, and health and wellness. Additional nights, events, or exclusive experiences can elevate the reward even further.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Experience #4: Virtual reality rewards<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tVirtual reality experiences drive excitement through novelty, competition, and visibility.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Virtual reality reward experiences are designed to motivate, inspire, and recognize performance in a highly interactive way. Winners receive a set amount of time in a virtual mall to acquire as many awards as possible, creating an energetic atmosphere that builds engagement and connection.<\/p>\n\n\n\n<p>These experiences integrate seamlessly into in-person events like National Sales Meetings or function as standalone programs. Teammates can watch winners on local monitors, cheering them on and amplifying the recognition moment.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Experience #5: Game-based digital experiences<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tGame-based rewards motivate teams by tapping into competition, strategy, and play.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Game-based digital experiences play like popular video games, inviting participants to enter a virtual environment where they race against time to collect awards or points. Awardees receive a link to enter the game and navigate the experience within an allotted time window.<\/p>\n\n\n\n<p>Designed to engage a broad range of participants, these experiences rally entire teams toward the winner\u2019s circle while honoring top performance in a fun, memorable way.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>How do five-star rewards impact engagement and performance?<\/strong><\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tFive great rewards add up to five-star experiences and measurable results.\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>In today\u2019s competitive landscape, recognizing and rewarding performance is essential to building a motivated, engaged workforce. Five-star experiences offer innovative ways to inspire performance, reinforce desired behaviors, and create lasting emotional connections.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>By integrating experiential rewards into your recognition and incentive strategy, organizations can move beyond transactional motivation and create moments that truly matter.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-accent-gold-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/biw-main.lndo.site\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Download the PDF version of this article.<\/h2>\n\n\n\n<div class=\"wp-block-file hide-file-download-path\"><a id=\"wp-block-file--media-ed544791-77ee-4495-a371-6c451c592966\" href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Article-Five-star-experience-WRuckes.KHanson.12.2025-FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Article-Five star experience-WRuckes.KHanson.12.2025-FINAL<\/a><a target=\"_blank\" href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/01\/Article-Five-star-experience-WRuckes.KHanson.12.2025-FINAL.pdf\" class=\"wp-block-file__button wp-element-button\"  aria-describedby=\"wp-block-file--media-ed544791-77ee-4495-a371-6c451c592966\">Download the PDF<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crafting engaging experiences as an individual leader can be challenging. Designing the right experience requires intentional planning from concept and inspiration to execution and delivery.<\/p>\n<p>Here are five experiential rewards that consistently earn five-star ratings from top performers.<\/p>\n","protected":false},"author":14,"featured_media":7557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[{"id":3388,"title":"Kari Hanson","type":"industry-expert","slug":"kari-hanson","industry_expert_title":"Senior Account Director, Life Sciences"},{"id":6090,"title":"Walt Ruckes","type":"industry-expert","slug":"walt-ruckes","industry_expert_title":"Vice President, Client Services"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[],"problem-space":[20,21],"class_list":["post-7530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","problem-space-employee-engagement","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 experiences that can transform your incentive program | BI WORLDWIDE<\/title>\n<meta name=\"description\" content=\"Crafting engaging experiences as an individual leader can be challenging. 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