{"id":98,"date":"2025-01-14T16:14:31","date_gmt":"2025-01-14T16:14:31","guid":{"rendered":"https:\/\/www.biworldwide.com\/?page_id=98"},"modified":"2025-12-18T10:03:30","modified_gmt":"2025-12-18T16:03:30","slug":"customer-loyalty","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/customer-loyalty\/","title":{"rendered":"Customer Loyalty"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1.jpg\" class=\"biw-hero__bg-image\" alt=\"Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1.jpg 1728w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1-300x104.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1-768x267.jpg 768w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tCustomer Loyalty\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Real loyalty takes more than points and perks. We dig deeper, driving the behaviors that matter, fine-tuning every stage of the journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Lifecycle optimization<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">The blueprint for lasting loyalty.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-211d2e0c wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Acquire.svg\" class=\"biw-card__image\" alt=\"handshake shaped like a heart\" style=\"object-position: 50% 50%;\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAcquire\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Turn awareness into action\u2014and action into loyalty. Lay the groundwork to win customers from day one.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Develop.svg\" class=\"biw-card__image\" alt=\"bar graph going up\" style=\"object-position: 50% 50%;\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDevelop\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>From onboarding to upselling, your customers are your most valuable assets. Build a lasting relationship.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Retain.svg\" class=\"biw-card__image\" alt=\"person icon inside circle of arrows\" style=\"object-position: 50% 50%;\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tRetain\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Transactions are just the beginning. Build recognition and trust to keep them coming back for more.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Amplify.svg\" class=\"biw-card__image\" alt=\"megaphone\" style=\"object-position: 50% 50%;\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAmplify\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Turn happy customers into vocal fans. Fuel advocacy and spark meaningful engagement.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6986b7c87fb60)'\/><defs><linearGradient id='6986b7c87fb60' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a133ec42 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">With your customers every step of the way.<\/h2>\n\n\n\n<p>We don\u2019t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioral economics.<\/p>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Capabilities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Strategy and program design<\/li>\n\n\n\n<li class=\"has-large-font-size\">Analytics and insights<\/li>\n\n\n\n<li class=\"has-large-font-size\">Full creative services<\/li>\n\n\n\n<li class=\"has-large-font-size\">Technology development<\/li>\n\n\n\n<li class=\"has-large-font-size\">Printing and fulfillment<\/li>\n\n\n\n<li class=\"has-large-font-size\">Call center (IB, OB, and IVR)<\/li>\n\n\n\n<li class=\"has-large-font-size\">Email and SMS<\/li>\n\n\n\n<li class=\"has-large-font-size\">Mobile Wallet objects<\/li>\n\n\n\n<li class=\"has-large-font-size\">Incentives and rewards<\/li>\n<\/ul>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Solutions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Customer loyalty programs<\/li>\n\n\n\n<li class=\"has-large-font-size\">Channel loyalty programs<\/li>\n\n\n\n<li class=\"has-large-font-size\">Behavior change programs<\/li>\n\n\n\n<li class=\"has-large-font-size\">Member\/patient engagement<\/li>\n\n\n\n<li class=\"has-large-font-size\">Customer appreciation and gifting<\/li>\n\n\n\n<li class=\"has-large-font-size\">Lifecycle marketing<\/li>\n\n\n\n<li class=\"has-large-font-size\">Interactive marketing<\/li>\n\n\n\n<li class=\"has-large-font-size\">Direct marketing<\/li>\n\n\n\n<li class=\"has-large-font-size\">Omni channel campaigns<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc7bd7df wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Every metric tells a story.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">15.3%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">average increase in customer engagement<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">$100M<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">annual incremental revenue by loyalty solutions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-text-align-center is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">83<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Net Promoter Score &#8211; according to Bain &amp; Co, above 80 is world-class<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Solutions<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-row-gap is-layout-grid wp-container-core-group-is-layout-7443449f wp-block-group-is-layout-grid\" style=\"--row-gap:var(--wp--preset--spacing--50)\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BrandedMerch-Tshirts-cap-mug-1300x732px.jpg\" class=\"biw-card__image\" alt=\"Close-up of colorful t-shirts on wooden hangers, featuring red, blue, yellow, and white shirts. In the foreground, a beige baseball cap and a bright yellow mug are placed together.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BrandedMerch-Tshirts-cap-mug-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BrandedMerch-Tshirts-cap-mug-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BrandedMerch-Tshirts-cap-mug-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BrandedMerch-Tshirts-cap-mug-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/branded-merchandise\/\" >\n\t\t\t\tBranded Merchandise\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px.jpg\" class=\"biw-card__image\" alt=\"A vintage padlock surrounded by a circle of nine old-fashioned metal keys on a rustic wooden surface. The arrangement forms a radial pattern with the padlock in the center.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/gamification\/\" >\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-media-and-entertainment-1300x732px.jpg\" class=\"biw-card__image\" alt=\"Close-up of a satellite dish and a tool bag with various tools in the foreground. In the background, a person wearing an orange hard hat and black clothing is working inside a van. The image has a purple overlay on the left side.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-media-and-entertainment-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-media-and-entertainment-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-media-and-entertainment-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-media-and-entertainment-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/communications\/\" >\n\t\t\t\tCommunications\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Capture and keep their attention, and stand out from the noise.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/ripple-cx-share.png\" class=\"biw-card__image\" alt=\"A water droplet creates ripples on a blue and pink surface. In the lower right corner, the text reads RIPPLE CX customer appreciation &amp; recognition with a circular ripple graphic.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/ripple-cx-share.png 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/ripple-cx-share-300x169.png 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/ripple-cx-share-1024x577.png 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/ripple-cx-share-768x432.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/ripple-cx\/\" >\n\t\t\t\tRipple CX\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Combine customer appreciation and recognition, marketing strategy, rewards, creative services, production, procurement, and analytics to drive long-term loyalty.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Loyalty shows.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/our-work\/case-study\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-cd442e93 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill has-first-block-full-width\"><li class=\"wp-block-post post-1672 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-gamification content-topic-life-sciences-and-healthcare content-topic-loyalty content-topic-quantum360 content-topic-rewards problem-space-customer-loyalty\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t<figure class=\"cs-card__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"41\" height=\"48\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_LifeSci.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-lifesci1\/\">Getting pumped about better health<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A leading insulin pump manufacturer aimed to help customers engage in healthy behaviors. They launched a membership program with gamified challenges and rewards, encouraging users to manage their diabetes effectively. The program led to improved health outcomes for participants. Discover how this innovative approach made a difference in the full case study.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-lifesci1\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1482 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-gamification content-topic-loyalty content-topic-rewards content-topic-technology problem-space-customer-loyalty\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t<figure class=\"cs-card__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Technology.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-tech2\/\">Inspiring an online community<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A global software company sought to attract new members and engage their community using Bunchball gamification. They created a personalized experience with missions, peer recognition, and leaderboards. This approach led to higher engagement and faster onboarding. Discover how this strategy transformed their community in the full case study.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-tech2\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1475 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-financial-services-and-insurance content-topic-loyalty content-topic-rewards problem-space-customer-loyalty\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t<figure class=\"cs-card__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"47\" height=\"48\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Financial.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-finsvc2\/\">Banking on big results<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A major financial institution aimed to attract new customers with a summer promotion. Using behavioral economics, they offered an instant-win game and a high-profile sweepstakes, shifting their focus to mobile advertising. This approach led to record-breaking results. Discover how this innovative strategy transformed their customer acquisition in the full case study.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/our-work\/case-study\/case-study-finsvc2\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6986b7c889639)'\/><defs><linearGradient id='6986b7c889639' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"facetwp-template wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-6572 post type-post status-publish format-standard has-post-thumbnail hentry problem-space-customer-loyalty\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/Social-share-Levels-of-Personalization-72025-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/Social-share-Levels-of-Personalization-72025-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/Social-share-Levels-of-Personalization-72025-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/Social-share-Levels-of-Personalization-72025-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/07\/Social-share-Levels-of-Personalization-72025-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/our-work\/blog\/levels-of-personalization-in-content-strategy\/\">Levels of personalization in content strategy<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6352 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-loyalty problem-space-customer-loyalty\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/06\/Social-share-Marketing-secret-weapon-B2B-625-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person\u2019s hand holds glowing icons of people, a target, and arrows. The text reads, \u201cA loyal customer is worth two potential customers at the top of the sales funnel.\u201d.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/06\/Social-share-Marketing-secret-weapon-B2B-625-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/06\/Social-share-Marketing-secret-weapon-B2B-625-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/06\/Social-share-Marketing-secret-weapon-B2B-625-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/06\/Social-share-Marketing-secret-weapon-B2B-625-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/our-work\/blog\/the-secret-weapon-for-b2b-marketing-success\/\">The secret weapon for B2B marketing success<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6192 post type-post status-publish format-standard has-post-thumbnail hentry problem-space-customer-loyalty\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/05\/Social-share-Building-loyalty-click-a-swipe-world.525-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/05\/Social-share-Building-loyalty-click-a-swipe-world.525-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/05\/Social-share-Building-loyalty-click-a-swipe-world.525-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/05\/Social-share-Building-loyalty-click-a-swipe-world.525-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/05\/Social-share-Building-loyalty-click-a-swipe-world.525-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/our-work\/blog\/building-loyalty-in-a-click-and-swipe-world\/\">Building loyalty in a click-and-swipe-world<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get \u201cface time,\u201d and manage our lives.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lifecycle optimization The blueprint for lasting loyalty. With your customers every step of the way. We don\u2019t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioral economics. Capabilities Solutions Every metric tells a story. 15.3% average increase in [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2252,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[30],"class_list":["post-98","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Loyalty | BI WORLDWIDE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Loyalty | BI WORLDWIDE\" \/>\n<meta property=\"og:description\" content=\"Lifecycle optimization The blueprint for lasting loyalty. With your customers every step of the way. We don\u2019t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioral economics. 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